Making software is a creative pursuit. Before I discovered my love for writing code, I considered myself a designer.
Beyond instructions in files, good code is about clear communication between people. An experienced engineer considers the landscape around the problem while crafting a solution. Good solutions not only satisfy requirements but resist complexity, favoring concision and clarity.
My grandparents started Kit Kraft in Studio City in 1946, and my father took over running the store when I was a kid. In 2015 I decided to join the family and help turn around a downward sales trend on the then-aging website.
I designed and developed a new site, migrating from an off-the-shelf PHP framework (X-Cart) to a custom Rails project. Since launch, nearly every aspect of the business has benefited. Together with the team in Los Angeles I helped integrate a new point of sale system and modernize outdated purchasing and inventory systems. Site revenue has increased 28%.
I joined nuts.com during a period of rapid growth, and on my first day started work on a brand new front end for the site. My responsibilities were wide ranging. I led efforts to refine UX, extend the brand's visual identity and establish design standards. I also designed and implemented a modern responsive front end codebase based on logicless templates and discrete components.
The OP-1 is a tiny synthesizer with a unique workflow and a dedicated following (myself among them). I wanted to create some special tools and share them with the community.